WELCOME / BIENVENIDO

To my digital corner, I translate macro patterns and user insights into natural human experiences.

I shape experiences where design, technology, and business intersect.

My approach is grounded in a diverse career history. From establishing UX at startups and long-term strategic foresights for Whirlpool, developing roadmaps for the future of the smart home.

Now at Parsons, I focus on the intersection of these worlds. By applying systems thinking to user research, I create frameworks that turn chaotic data into clear strategic direction, ensuring new ventures are both desirable to users and viable for the business.

Outside work, I’m usually sketching, experimenting with print, or just hunting for a good coffee spot ☕️.



Let’s connect.
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